Founding 50 Privacy Notice

Elvoa Founding 50: How We Use Your Information

This notice explains how Elvoa Ltd collects and uses your information when you participate in our Founding 50 customer research survey.

Who we are

Elvoa Ltd, company number 17347314, registered office  19/21 Swan Street, West Malling, Kent, United Kingdom, ME19 6JU

, is responsible for your information.

For privacy enquiries, contact hello@elvoa.co.uk.

What we collect

We collect your email address, postal address, age range and answers about pregnancy test purchasing habits, brands, pricing, packaging and product preferences.

Please avoid including personal medical information in free-text answers.

We do not collect payment information. Your complimentary test and postage are free.

How we use your information

We use your details to contact you about the Founding 50 programme, arrange delivery of your test and improve our products through customer research.

We rely on our legitimate interests in administering the programme and conducting market research, where appropriate.

We will only send marketing emails if you separately opt in.

We do not sell your information, share identifiable survey responses with advertising partners or use your answers for targeted advertising.

We may share anonymous, combined research findings with retailers, business partners or investors.

Who we share information with

We use trusted providers, including Google Forms for survey responses, our email provider for communications and postal or courier services for delivery.

Delivery providers receive only the information necessary to fulfil your test.

Some technology providers may process information outside the UK. Where required, appropriate UK data protection safeguards will apply.

How long we keep information

We retain identifiable survey responses for 12 months, after which they are deleted or anonymised.

Postal addresses are deleted within 12 months of posting the complimentary test, unless a longer period is legally necessary.

Marketing contact details are retained until you unsubscribe or they are no longer required, subject to necessary suppression records.

Your rights

You can request access to, correction of or deletion of your personal information, and exercise other applicable UK GDPR rights.

You can withdraw marketing consent at any time without affecting your participation in the Founding 50.

Contact hello@elvoa.co.uk for assistance. We normally respond within one month.

You may also complain to the Information Commissioner’s Office (ICO).

Eligibility

The Founding 50 programme is open to UK residents aged 18 or over with a delivery address in England, Scotland or Wales.

Medical disclaimer

Elvoa does not provide medical advice. For questions about pregnancy testing, results or reproductive health, please consult an appropriate healthcare professional.

Changes to this notice

We may update this notice if our information-handling practices change.

Last updated: 01/11/2026.